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Trendy Words
Andrew Monro
9 episodes
1 day ago
Welcome to Trendy Words, the podcast about words and phrases that are popular in business and marketing, but are often misleading, meaningless, or outright bullshit. We talk about these words and what we could be writing or saying instead that is more effective.
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Marketing
Business
RSS
All content for Trendy Words is the property of Andrew Monro and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Trendy Words, the podcast about words and phrases that are popular in business and marketing, but are often misleading, meaningless, or outright bullshit. We talk about these words and what we could be writing or saying instead that is more effective.
Show more...
Marketing
Business
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Episode 8: "Human Firewall" with Sara Carty
Trendy Words
26 minutes
1 month ago
Episode 8: "Human Firewall" with Sara Carty

 For this episode, we wade into the (somewhat nice) jargon and empty words of cybersecurity with "Human Firewall."

Cybersecurity has a knack for creating turns of phrase that are hard for outsiders to understand. Human firewall has sprung the the idea that it is people, rather than tools or technology, is both the first and last line of defence against cyber attacks, and while this is accurate, it is regularly weaponised into fear rather than empowerment.

Sara Carty is one of the co-founders of cybersecurity marketing studio, Unboring, and Ph.D candidate in Cyber Diplomacy.

Sara's reading recommendations:
- Sizing People Up, by Robin Dreeke
- The People Hacker, by Jenny Radcliffe
- The Psychology of Spies and Spying, by Adrian Furnham and John Taylor

Unboring: https://www.unboring.digital/
Sara on LinkedIn: https://www.linkedin.com/in/saracarty/ 

Trendy Words
Welcome to Trendy Words, the podcast about words and phrases that are popular in business and marketing, but are often misleading, meaningless, or outright bullshit. We talk about these words and what we could be writing or saying instead that is more effective.