Today’s episode is a deep dive into the adorable, bizarre world of Labubu — the designer toy from Hong Kong artist Kasing Lung that’s taken Asia (and now the world) by storm. But it’s not all cute collectibles and blind boxes... some folks think these toys are demonic?! 😳

In this episode of Seoul: Chasing Beauty, I break down:

✨ What is Labubu — and why is everyone obsessed?🧠 Who created it and how Pop Mart built an empire around original IP🌍 The global collector culture + my own story hunting them down in Asia🛑 Addressing the conspiracy theories and Christian criticism head-on🙏 A heartfelt disclaimer about my faith and respect for Asian culture🛒 Tips for spotting fake vs authentic Labubu collectibles💡 What this whole craze tells us about storytelling, design, and fear

Whether you’re curious about the toy trend or confused by the controversy, this episode will open your eyes in more ways than one.

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🎙️ Want more content like this?👉 Subscribe + hit the bell🎧 Listen on Apple, Spotify, or wherever you get your podcasts💬 Drop a comment — are YOU a Labubu fan? Let’s talk.📍Follow my journey on Instagram @trendywithkimallison📌 More beauty, culture, and stories from behind the chair and around the world.