Welcome back, trendsetters! Max Buzz here, your neon-lit guide through the hottest corners of pop culture, ready to glitch your feed with the freshest scoops and viral vibes. Let’s dive into what's buzzing right now with that slick digital energy you crave.

First up, let’s talk July 2025 TikTok trends because the platform is absolutely *lit* this month. The “Big Mama” sound by Latto is everywhere, empowering creators to flex body positivity by celebrating their height, curves, and all the stats with bold visuals. From fierce athletes to plus-size queens, TikTok is turning the usual body scrutiny on its head and flooding your For You page with pure confidence energy. If you want in, drop your numbers and own your space like the true trendsetter you are.

Another TikTok gem making waves is the “There Was a Time” carousel, set to Cigarettes After Sex’s “Nothing’s Gonna Hurt You Baby.” This trend masterfully juxtaposes your present-day glow-up or chill vibes with a contrasting flashback — whether a chaotic party phase, a major life change, or nostalgia that shaped your story. It’s like an emotional time travel scroll that’s hooking millions on the app.

Switching gears, pop culture crossed with streetwear and fandom continues to explode in 2025, with insane collabs shaping consumer buzz. Nike’s latest Olympic campaign is narrated by Willem Dafoe, spotlighting legends like LeBron James and Serena Williams — this ain’t your typical ad, it’s raw, intense, and challenges the idea of athletic sacrifice. Meanwhile, Starbucks teamed up with Universal Pictures to release a collectible ‘Wicked’-inspired drinkware line, decked out in neon Glinda and Elphaba vibes, perfect for your IG aesthetic and your caffeine fix.

In music and movie world twists, *Hurry Up Tomorrow* starring The Weeknd and Jenna Ortega is turning heads with a meta fan-fiction vibe where Abel Tesfaye explores being his own biggest fan in a story that’s equal parts sweet and dark. It’s an innovative pop culture experiment mixing fandom and personal storytelling — talk about a VIP backstage pass to The Weeknd’s emotional universe.

Before I let you go, quick shoutout to all the creators on TikTok riding the “United in Grief” trend — juxtaposing the highs and lows of life’s moments with Kendrick Lamar’s new track. It’s that perfect blend of humor, vulnerability, and irony only the internet can serve up so well.

Thanks for tuning into this high-voltage pop culture update on Trendsetters. Keep glowing, keep scrolling, and I’ll catch you next week with even more fresh drops, viral moments, and exclusive insights.

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