The traditional path to patients is being rewritten. As affordability pressures rise and patient expectations shift, life sciences companies are rethinking the middle — moving beyond payers, providers, and pharmacies to create direct, digital pathways that meet patients where they are.In this episode, host Adrea Cope is joined by Colleen Ferlotti and Rupa Mehta to unpack the rapid rise of Direct-to-Patient (DTP) models: what’s fueling the shift, how leaders are navigating regulatory and operational complexity, and why success depends on designing with both discipline and empathy.To learn more about how we can help your team navigate these changing landscapes, please reach out to Mike.Zapiec@vynamic.com (mailto:Mike.Zapiec@vynamic.com) Podcast Tags: healthcare, life sciences, life sciences marketing, direct to patient, patient centricity, digital health  Source Links: Triangle Insights Group (August 2025). The Direct-to-Patient Channel in Pharma: A Practical Guide to Protect GTN, Expand Access, and Improve Patient Experience. Panel – Adrea Cope, Colleen Ferlotti, Rupa Mehta Research & Production – Adrea Cope, Colleen Ferlotti, Rupa Mehta, Peter Svalbe, Mike Zapiec Recording & Editing – Mike Liberto For additional discussion, please contact us at TrendingHealth.com (%5C).