Today’s guest is Rachel Hill of Rachel Travels. She’s a travel influencer, teacher, author, marketing guru, and just an all-around entrepreneurial force. I was so excited when she agreed to come on the podcast because she was just one of those people whose names kept popping up.

Rachel is a wealth of knowledge. She’s been an influencer for a long time, but in recent years she has shifted a little bit to teaching others how to be influencers and harness digital marketing to grow their travel brands.

This episode is definitely for you if you are an influencer, or want to become one, but you're worried you’ve left it too late. Rachel says it’s not too late, and we dive deep into what it means to be an influencer in 2022. Rachel is a pitching mastermind when it comes to approaching brands and you don't need a million followers on Instagram to benefit from what she’s talking about, she makes that very clear. We talk a lot about what it means to be a micro-influencer, or even a nano-influencer, and the power of smaller influencers.

The thing I love most about this episode is that Rachel lays out a roadmap for approaching brands, for partnerships, for sponsorships, and just pitching in general. She describes in plain terms the steps you need to take to be successful in today's market. Our conversation was so inspiring, I loved it and I really hope you do as well.