Marcella is REALLY good at achieving her goals, but the method she uses to do that isn’t working as well in a start-up as it used to during her postdoc. Not because the method is wrong, or she’s wrong, but because the nature of a start-up is different— your priorities change on a dime. Not just once in a while, but every day. So you can’t plan in advance. And this session is about what to do instead.

This 1:1 coaching session is part of Executive Coaching for CSOs, a scientific executive coaching program that includes individual coaching, corporate strategy, annual planning, weekly feedback, and personalized training videos. Learn more at www.kathy.science/cso. This recording was edited for time, clarity, and privacy.

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