In our podcasts this season, we’ve introduced the idea of the Insight leader’s playbook, and James has recommended it as a tool for helping all corporate Insight leaders and aspiring leaders who want to transform their teams impact this year. In our last two episodes we’ve focused on the first of 9Ps in our playbook framework – P for Purpose. Today we’re going to move onto the 2nd P – P for Profile. Why profile? Well, if we’re writing a playbook I think we should always start with a view of why our Insight team exists, and describe an amazing ambition for what it might achieve; but we then have to recognise that it’s how the rest of the organisation sees us that will largely determine whether we succeed or not. Hence the focus on our Insight team’s profile