In this episode, Dr Bipin Patel hosts Jose Maria (Chema) Guido Avila of Sanofi who discusses the importance of personalised patient experiences in the healthcare industry. He emphasises the need to understand patients as individuals rather than generic profiles, highlighting the significance of moments of truth in healthcare interactions.
Chema also explores the role of omni-channel marketing strategies in enhancing patient education and engagement, and the necessity of patient stratification to tailor information effectively. The two address the influence of Generation Z on healthcare decisions, noting their tendency to conduct extensive research before consulting healthcare professionals.
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