On this episode, Chris and Michael DiMella delve into the world of boutique real estate development, discussing how smaller developers can effectively compete with larger institutional players. They explore the importance of differentiation, unique branding, and creating tailored experiences for residents. Through various examples, they illustrate how boutique buildings can thrive by focusing on thoughtful design and community engagement, rather than trying to replicate the amenities of larger complexes. The conversation emphasizes the need for developers to embrace their unique strengths and take calculated risks to achieve success in the market.