It started with a Facebook ad on Brits in Dubai. Will Dean, a.k.a. Big Willy, walked into a job interview in a shipping container in Al Quoz wearing a three-piece suit, sweating like a psychopath in a straitjacket. In true Dubai-style he landed the job. Fast forward, and he’s the co-founder of GymNation, the UAE’s fastest-growing gym empire. But success… always has a backstory. And Will’s is soaked in grief, forged in fire, and written in blood on the tarmac. Just weeks after losing his mot...
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It started with a Facebook ad on Brits in Dubai. Will Dean, a.k.a. Big Willy, walked into a job interview in a shipping container in Al Quoz wearing a three-piece suit, sweating like a psychopath in a straitjacket. In true Dubai-style he landed the job. Fast forward, and he’s the co-founder of GymNation, the UAE’s fastest-growing gym empire. But success… always has a backstory. And Will’s is soaked in grief, forged in fire, and written in blood on the tarmac. Just weeks after losing his mot...
James comes from a family of dentists, but as a young man he wanted to do the opposite of his parents and so he shunned the corporate world to become a personal trainer and proud owner of personal training studio BTX in London. The gym faced some real challenges during lockdown, landing James in hot water with the police. Despite some adverse publicity in the Daily Mail, for flaunting lockdown rules, James persevered and built a successful business, however, winning in business doesn’t equate...
Transformation Lab DXB
It started with a Facebook ad on Brits in Dubai. Will Dean, a.k.a. Big Willy, walked into a job interview in a shipping container in Al Quoz wearing a three-piece suit, sweating like a psychopath in a straitjacket. In true Dubai-style he landed the job. Fast forward, and he’s the co-founder of GymNation, the UAE’s fastest-growing gym empire. But success… always has a backstory. And Will’s is soaked in grief, forged in fire, and written in blood on the tarmac. Just weeks after losing his mot...
