In this episode, Sam Church sits down with Daniel Dukes to explore the role of Financial Education in creating real wealth, freedom, and fulfillment, beyond what schools, jobs, and society ever taught us.
From growing up watching his mum work tirelessly with little to show for it, to questioning the system, diving into network marketing, and building a global community, Daniel shares how curiosity and humility became the foundation of his success.
They discuss why most people are never taught the truth about money, how to stop working for it and start making it work for you, and the mindset shifts that separate wealth builders from those stuck in the system. Daniel also opens up about the lessons of resilience, the hidden cost of chasing status, and how faith, leadership, and redefining success transformed his life and business.
00:00 – The intro you need to hear
03:04 – You don’t know what you don’t know
04:58 – Curiosity is the ultimate advantage
06:58 – Where we’ve been going wrong
13:26 – Dan’s unexpected journey to financial success
16:55 – How the world is rigged for the few
19:55 – The real reason schools push university
22:51 – Why network marketing felt like divine intervention
26:00 – Surviving on just 1 hour of sleep
34:00 – Curiosity + humility = the tools for wealth
36:25 – Redefining what success means for you
39:16 – How faith saved me
43:08 – The hidden agenda dividing us
49:16 – Living by biblical principles in life and business
52:36 – The magic wand to real success
About Daniel Jukes :
Daniel Dukes’ journey began with frustration at seeing his mum work tirelessly yet never get ahead financially, sparking a lifelong curiosity about how money really works. That curiosity led him beyond traditional education, into the world of financial literacy, entrepreneurship, and eventually network marketing, where he transformed his own life and began helping others do the same.
From being labeled ‘not confident enough’ in football academies and facing personal struggles at university, to building resilience through hardship, Daniel discovered that the real keys to success are curiosity, humility, and education. Today, he runs Empowered Global Network, mentoring young entrepreneurs not just in wealth creation, but in health, leadership, and purpose, helping them unlock freedom in every area of life.
Passionate about teaching what schools never did, Daniel’s mission is to empower people with the mindset and tools to stop working for money, start building assets, and create a business and life rooted in true wealth and fulfillment
“The system is designed to suit a few. And, as I always like to say, as one big club and we're not in it, and it's not people's problem that they don't know. It's not their fault.“
So if you’re ready to challenge the money myths you were raised on, discover the power of curiosity and humility, and learn how financial education can unlock your freedom…
Tune in and let ‘The Wealth Code’ shift the way you see success forever.
With love and abundance,
Sam
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Connect with Daniel: @danieldukesFollow
Sam: @samchurchofficial
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Mentioned Resources :
Books :
Rich Dad Poor Dad — Robert Kiyosaki
Think and Grow Rich — Napoleon Hill
The Second Mountain — David Brooks
The Top 10 Distinctions Between Millionaires and the Middle Class — Keith Cameron Smith
The Seasons of Life — Jim Rohn