In this episode, Sam Church sits down with Axel Schura to explore the mindset shifts entrepreneurs need to create real success and fulfillment, without waiting for a near-death experience to wake them up. From facing cancer and losing everything, to building a global community and redefining what it means to live freely, Axel shares how moments of deep struggle became the catalyst for transformation.
They discuss why most entrepreneurs chase someone else’s version of success, how triggers can become your greatest teachers, the hidden dangers of hustle culture, and why fulfillment must come before external achievements. Axel also opens up about the role of health, supportive communities, and reframing pain into purpose as the foundation for building a business and life you don’t need a vacation from.
00:00 – Why this episode could redefine your success
03:57 – Rethinking life through the lens of death
05:59 – What a near-death experience really teaches you
08:30 – How muscle mass literally saved my life
11:36 – Why cancer was the last thing I expected
15:14 – Preparing for the unpredictable moments in life
19:00 – Who do you truly want at your deathbed?
24:37 – The real reason Axel wrote his book
29:50 – Biggest lessons from inside the book
34:39 – Stop running from your triggers
39:07 – Do you really want the grind?
42:15 – How to be productive without the hustle
47:26 – The lesson that changed everything
49:28 – One belief that transformed life and business
50:40 – What if this is actually happening for you?
About Axel Schurawlow :
Axels journey went from feeling trapped in a safe but unfulfilling corporate path, to fully embracing his calling, leading him to becoming a Results Coach helping ambitious high-achievers and business owners unlock their full potential and design extraordinary lives.
After leaving his finance career, selling everything, and traveling through Asia, he discovered that true fulfillment comes from service and impact, not from security alone.
From humble beginnings creating content with nothing but a phone and passion, Axel built a global community with over 340K TikTok followers, +1 million podcast downloads, and a school in Bangladesh. Now based between Bali and beyond, he empowers his clients to break free from limitations, align with their vision, and create a life they don’t need a holiday from.
‘There were a couple of days where I just marinated in that question. Why did it happen to me? Until one point I started asking, why did it happen for me?’
So if you’re ready to step back, re-evaluate your path, and discover the mindset shifts that will change your life…
Tune in and let ‘The Freedom Code’ unlock something powerful within.
With love and abundance,
Sam
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Connect with Axel: @axelschuraFollow
Sam: @samchurchofficial
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Mentioned Resources :
Books : Meditations by Marcus Aurelius
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Disclaimer :This episode contains personal stories around illness, near-death experiences, and discussions of health. Nothing shared is medical advice. Please consult a qualified professional for medical or mental health support. Listener discretion is advised if topics of illness or death are sensitive for you.