Sales reps and teams are critical for company revenue and profitability but unfortunately, more often than not, they aren't given the credit they deserve. Since they are often not physically present in the office and instead on the 'field', they tend to be a little disconnected from key people and processes. 

This in the past has led to sales teams being stuck in their ways and not being able to change with the changing times.

Having said that, all of this has been slowly changing and a lot of transformation has been occurring in this field with the help of data, digital and tools & processes.

Tune into the latest episode of the Transformarketing podcast, featuring Suva Chattopadhyay as we discuss some key processes for sales transformation along with it's importance.

Suva's twiiter handle: @Suva_iAM

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