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Transformarketing
Prashant Malkani
40 episodes
1 week ago
A podcast revolving around marketing transformation through innovation, analytics and digital
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Business
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All content for Transformarketing is the property of Prashant Malkani and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast revolving around marketing transformation through innovation, analytics and digital
Show more...
Business
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Episode 33: A holistic comms strategy (Ft. Indu Sharma)
Transformarketing
22 minutes 3 seconds
4 years ago
Episode 33: A holistic comms strategy (Ft. Indu Sharma)

Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pivotal role in getting comms to where it is today.

Gone are the times when brands used to release one-way communications/press releases; now investors, customers and the world-at-large have the ability to respond and talk to brands directly on public platforms.


The transformation and changes that have occurred, have left brands and comms individuals/teams more aware of the pulse of their stakeholders on-ground, as well as making them more vary and responsible.


Tune into the latest episode of the Transformarketing podcast, featuring Indu Sharma, as we discuss this and a whole lot more .

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Transformarketing
A podcast revolving around marketing transformation through innovation, analytics and digital