Customers are the most important for any business, they sit in the driver's seat and have the ability to either to steer your business to growth or decline.

Hence companies that put customers at the center of everything, tend to succeed more than companies who do not. 

A customer-centric way of doing business, doesn't stop at acquisition. In fact, it continues through the entire lifetime of the customer with your brand, which would include building and nurturing the relationship and improving customer loyalty.

This would help increase lifetime value of a customer and reduce churn - retaining existing customers, is as important as acquiring new customers.

Being a truly customer-centric organization, is difficult to achieve but if you have the right might set, from the get-go, achieving it eventually would be easier. 

In this episode, featuring Jermina Menon, we discussed the growth of customer-centricity, importance and right use of data - while keeping the customer at the heart of everything and the impact of the pandemic of a few industries.

Tune in to the latest episode of the #transformarketing podcast, to know more!

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