Traditional B2Bs, especially in a country like India have always preferred using conventional mediums of communication, rather that digital. 

Relationships are the most important thing for them, but unfortunately they believe that digital is not the medium for building and creating them. Hence, they prefer a more face-to-face approach.

Unfortunately for them, the pandemic hit and things have changed. Do you think if they had adopted the digital route earlier , things could have been any different for them today? Is it to late for them to start exploring digital channels and make them their primary medium for communication?

Tune in to the episode to know more, featuring Prakash Nimbalkar, as we discuss the power of social selling for B2Bs.

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