Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes key
In this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like:
We tend to spend a lot of our time in post analysis and research but this is one topic that helps us focus on the pre as well
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