Sponsorships for sport teams have been a long standing practice and they help bring in a lot of revenue for the team/club. While higher bids are definitely a point of consideration, so are brand values as the latter attracts a lot of audience and fans attention.

A good example of this is the news of MPL moving in the sponsor of the Indian cricket team to replace Nike. So what does this mean for brands? How do they gauge the ROI for these high spends?

To know more, check out the latest episode featuring Massimo De Zordo now!