The healthcare industry has been one that has transformed a lot over the years but very little transformation has happened on the marketing side of things, at least until a few years ago.

A lot has changed in the recent past, not only due to the pandemic but also how consumers consumption and interaction patterns have changed.

To understand the transformation in the healthcare industry, we have Rana Bawa who has brilliantly taken us through some key elements. Rana is currently the President for healthcare and wellness at Ogilvy.

Catch this episode now!