In a male-dominated industry that often rewards polish over honesty, Amber Romando shows up with zero filters and total heart. From her beginnings as a dispatcher at UPS to becoming COO of Spartan Logistics and President of CSCMP Chicago Roundtable, Amber has carved out a career defined by grit, grace, and guts.
In this conversation with host Jenni Ruiz, Amber opens up about betting on herself before LinkedIn even existed, the mentors who changed her life, and how she learned to turn tragedy into legacy. She talks candidly about what it means to be a woman navigating conferences, boardrooms, and truck yards—and why she refuses to play small or play nice when the stakes are high.
This is a masterclass in showing up fully, leading with empathy, and staying authentic no matter who’s in the room. Whether you’re a logistics veteran or just someone trying to find your footing in a tough industry, Amber’s story will make you laugh, nod, and maybe even take a few notes.
Authenticity. Advocacy. No apologies. Amber’s got all three—and she’s using them to change the game.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
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In a male-dominated industry that often rewards polish over honesty, Amber Romando shows up with zero filters and total heart. From her beginnings as a dispatcher at UPS to becoming COO of Spartan Logistics and President of CSCMP Chicago Roundtable, Amber has carved out a career defined by grit, grace, and guts.
In this conversation with host Jenni Ruiz, Amber opens up about betting on herself before LinkedIn even existed, the mentors who changed her life, and how she learned to turn tragedy into legacy. She talks candidly about what it means to be a woman navigating conferences, boardrooms, and truck yards—and why she refuses to play small or play nice when the stakes are high.
This is a masterclass in showing up fully, leading with empathy, and staying authentic no matter who’s in the room. Whether you’re a logistics veteran or just someone trying to find your footing in a tough industry, Amber’s story will make you laugh, nod, and maybe even take a few notes.
Authenticity. Advocacy. No apologies. Amber’s got all three—and she’s using them to change the game.
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
Supply Chain Decoded | Feat. Kara Smith Brown, LeadCoverage & author of Amazon bestseller, "The Revenue Engine"
Transfix
46 minutes 39 seconds
5 months ago
Supply Chain Decoded | Feat. Kara Smith Brown, LeadCoverage & author of Amazon bestseller, "The Revenue Engine"
In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Kara Smith Brown, founder and CRO of LeadCoverage, and author of the Amazon bestseller The Revenue Engine to break down what most supply chain companies get wrong about marketing and go-to-market strategies.
Kara shares how getting fired (and making babies) sparked her entrepreneurial journey, and how a kismet collaboration with co-founder Will Haraway led to the creation of LeadCoverage. From there, she’s helped drive hundreds of millions in revenue for clients by shifting them from outdated tactics (hello, cold calls) to modern, data-driven strategies centered on sharing good news, tracking interest, and following up.
This episode tackles:
- The #1 mistake companies make before launching a marketing campaign
- The difference between strategic intent data and AI—and why lumping them together is a big problem
- Why follow-up is a lost art and 35 touch points might just be your magic number
- How Kara’s framework works for scrappy startups and enterprise giants alike
- What “random acts of marketing” really look like (and how to sniff them out)
- The story behind her viral Girl Scout cookie experiment and its surprising freight lessons
Whether you’re a marketer, a founder, or anyone in between, Kara’s straight-shooting advice will challenge you to think deeper, measure smarter, and lead better.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
Transfix
In a male-dominated industry that often rewards polish over honesty, Amber Romando shows up with zero filters and total heart. From her beginnings as a dispatcher at UPS to becoming COO of Spartan Logistics and President of CSCMP Chicago Roundtable, Amber has carved out a career defined by grit, grace, and guts.
In this conversation with host Jenni Ruiz, Amber opens up about betting on herself before LinkedIn even existed, the mentors who changed her life, and how she learned to turn tragedy into legacy. She talks candidly about what it means to be a woman navigating conferences, boardrooms, and truck yards—and why she refuses to play small or play nice when the stakes are high.
This is a masterclass in showing up fully, leading with empathy, and staying authentic no matter who’s in the room. Whether you’re a logistics veteran or just someone trying to find your footing in a tough industry, Amber’s story will make you laugh, nod, and maybe even take a few notes.
Authenticity. Advocacy. No apologies. Amber’s got all three—and she’s using them to change the game.
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
