Jen Martensen shares her journey from a college newspaper music critic to becoming a Fractional Chief Operating Officer. Discover the behind-the-scenes world of music production, the evolution of the indie music scene, and the transferable skills that led Jen to work with top artists and manage successful projects in the digital marketing and operations world. Learn about project management, the intersection of creativity and business, and how to leverage fundamental skills across industries.
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00:00 Introduction to Transferable Skills
00:34 Jen Martensen's College Beginnings
03:10 Early Career in New York City
06:34 Learning the Recording Studio Ropes
08:11 Mentorship and Growth at Power Station
13:01 Project Management Fundamentals
16:59 Balancing Creativity and Business
17:32 The Importance of Contracts in the Music Industry
20:25 Freelancing and Personal Connections
22:29 Navigating the Digital Revolution
25:08 Transitioning to Digital Marketing
32:23 Founding Backline Business Consulting
36:01 Defining Business Phases and Roles
37:27 Exploring Future Career Aspirations
40:42 Conclusion and Final Thoughts