What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?
As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.
Topics discussed in episode 2:
Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment
Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier
The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”
The value of sharing your voices more than your aesthetic
Developing a strategy that is human-centered rather than internet-centered
Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy
For full show notes and transcript link visit www.reimaginingonlinebusiness.com
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What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?
As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.
Topics discussed in episode 2:
Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment
Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier
The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”
The value of sharing your voices more than your aesthetic
Developing a strategy that is human-centered rather than internet-centered
Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy
For full show notes and transcript link visit www.reimaginingonlinebusiness.com
185. Getting featured on podcasts and publications w/ Alice Draper
Transcend Your Dichotomy w/ Brooke Monaghan
2 years ago
185. Getting featured on podcasts and publications w/ Alice Draper
Need some actionable tips and inspiration for navigating the world of publicity and growing your business? This episode with Alice Draper, a passionate podcast publicist dedicated to making publicity accessible for underrepresented women entrepreneurs is just for you.
Alice shares invaluable insights on starting off as a freelance journalist, emphasizing the do's and don'ts of reaching out to be featured in podcasts and publications. She shares her strategy of depersonalizing the pitching process, while stressing the need to build genuine relationships with people you are pitching to. Brooke and Alice discuss the importance of not over-complicating things and to simply start pitching and learn along the way.
Check out the Aligned Business Portal at brooke-monaghan.com/alignedbusinessportal if you are ready to create an offer that you enjoy and believe in, and learn a way to market that offer that's based in truth telling, honesty and authenticity.
Transcend Your Dichotomy w/ Brooke Monaghan
What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?
As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.
Topics discussed in episode 2:
Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment
Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier
The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”
The value of sharing your voices more than your aesthetic
Developing a strategy that is human-centered rather than internet-centered
Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy
For full show notes and transcript link visit www.reimaginingonlinebusiness.com
