What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?
As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.
Topics discussed in episode 2:
Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment
Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier
The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”
The value of sharing your voices more than your aesthetic
Developing a strategy that is human-centered rather than internet-centered
Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy
For full show notes and transcript link visit www.reimaginingonlinebusiness.com
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What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?
As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.
Topics discussed in episode 2:
Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment
Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier
The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”
The value of sharing your voices more than your aesthetic
Developing a strategy that is human-centered rather than internet-centered
Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy
For full show notes and transcript link visit www.reimaginingonlinebusiness.com
184. Being discovered off of social media w/ Meg Casebolt
Transcend Your Dichotomy w/ Brooke Monaghan
2 years ago
184. Being discovered off of social media w/ Meg Casebolt
In this episode of Transcend Your Dichotomy, we are joined by Meg Casebolt, founder of Love @ First Search. Meg's agency is a beacon of hope for online business owners seeking to increase their visibility on search engines, and also looking to convert their newfound audience into loyal subscribers, leads, and ultimately, sales.
Brooke and Meg dive into the world of sustainable marketing, exploring innovative strategies that transcend the realm of social media, and navigate the intricate landscape of Search Engine Optimization (SEO) and its integral role in today's marketing landscape. From their rapid-fire exchange of ideas, you will gain valuable insights on leveraging SEO to establish a powerful online presence and drive tangible results.
If you want to break the habit of trying to do marketing the right way, or of abandoning yourself every time that it’s time to show up and sell, head over to Brooke-monaghan.com/alignedbusinessportal to sign up for Brooke’s first ever live led marketing program.
Transcend Your Dichotomy w/ Brooke Monaghan
What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?
As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.
Topics discussed in episode 2:
Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment
Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier
The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”
The value of sharing your voices more than your aesthetic
Developing a strategy that is human-centered rather than internet-centered
Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy
For full show notes and transcript link visit www.reimaginingonlinebusiness.com
