So many companies offer Scrum certification programs nowadays. How do you make your brand stand out among them all? Maybe, you should look at it from another perspective.

Fabian Schwartz, CEO of Scrum Network and the author of Your Scrum Playbook, has successfully built his brand by establishing himself as an expert in a particular niche. That's what makes his company different and creates the sense of scarcity for his clients.

Effective methods for onboarding new trainers, recommendations on how to find your own differentiator, and the prospects for artificial intelligence — we'll talk about it all in today's episode.