George talks with Alisha Lusick, Director of Business Development at Mellon Local, about what’s really working in insurance marketing today. They dig into ROI, social media branding, compliance pitfalls, and the psychology of Google reviews.
What you’ll hear in this episode:
How to know if your marketing spend is paying off
Why AI alone won’t save your ads (compliance warning!)
The “hot pink sorority” branding story every agent should hear
Why consistency beats shortcuts when it comes to reviews
How Mellon Local’s Melon Max platform helps agents grow
Connect with Alisha:
Website: melonlocal.com
Email: alisha@melonlocal.com
Subscribe to trained well for weekly conversations that help you sell more, train faster, and win bigger.