The Rise and Fall of BlackBerry: How One Misstep Cost a Tech Giant Everything

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TrailMarkers By Expedition Money

447 episodes

20 hours ago

Financial wellness programs are supposed to help people become more financially confident and secure. We want to help people get fully invested in themselves and their future. The Expedition Money financial wellness program is unique. First, I have designed it based on my personal journey from financial stability to failures to success. I have built the programs and content to share step-by-step processes to solve the most common financial challenges and delve into subjects that most programs don’t want to tackle.

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The Rise and Fall of BlackBerry: How One Misstep Cost a Tech Giant Everything

TrailMarkers By Expedition Money

19 minutes 1 second

2 months ago

The Rise and Fall of BlackBerry: How One Misstep Cost a Tech Giant Everything

In the early 2000s, BlackBerry was the undisputed king of business smartphones, with its addictive "Crackberry" keyboard and security features making it the device of choice for executives, politicians, and even President Obama. But in 2007, everything changed. While Apple’s iPhone revolutionized the mobile industry, BlackBerry dismissed it as a “toy,” leading to one of the most dramatic corporate collapses in tech history. In this episode, we dive deep into BlackBerry's meteoric rise, the fatal assumptions that led to its downfall, and the lessons businesses can learn from its failure to adapt. From its dual CEO structure to the PlayBook disaster, this is the inside story of BlackBerry's rise, fall, and the legacy it left behind.

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