From 44 Million to 8 Million: How Baseball Lost Its TV Audience

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TrailMarkers By Expedition Money

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Financial wellness programs are supposed to help people become more financially confident and secure. We want to help people get fully invested in themselves and their future. The Expedition Money financial wellness program is unique. First, I have designed it based on my personal journey from financial stability to failures to success. I have built the programs and content to share step-by-step processes to solve the most common financial challenges and delve into subjects that most programs don’t want to tackle.

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From 44 Million to 8 Million: How Baseball Lost Its TV Audience

TrailMarkers By Expedition Money

16 minutes 1 second

1 month ago

From 44 Million to 8 Million: How Baseball Lost Its TV Audience

Step back in time to October 1978, when 44 million Americans tuned in to watch the Yankees and Dodgers battle in Game 6 of the World Series—a third of the nation glued to their screens. Fast forward to 2023, and the numbers tell a different story: only 8.1 million viewers watched the Texas Rangers claim victory. Why did baseball’s national TV magic fade?

From the birth of televised baseball in 1939 to the revolutionary Saturday Game of the Week, superstation phenomena, and the explosive rise of cable networks like ESPN and regional sports channels, we trace how America’s pastime became both more accessible and more fragmented. Discover the golden era of free baseball, the rise of broadcasting legends, and the rules, deals, and streaming wars that reshaped the game forever.

Tune in to explore how television transformed baseball and why today’s viewers face blackouts, subscriptions, and a very different fan experience.

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