In this episode of Trail Nutz, we sit down with Jake, one of the original minds behind the iconic mountain bike brand, Kona. We dive into Jake's early adventures in cycling, the founding of Kona, and their journey from a small bike company to a global brand known for its rebellious and innovative spirit. Jake shares fascinating stories from the early days, the development of Kona's groundbreaking bikes, and their lasting impact on the mountain biking community. We also explore the future of biking, its evolving trends, and the exciting projects Kona has lined up. Whether you're a seasoned rider or new to the trails, this episode offers valuable insights into the world of mountain biking. Don't miss this compelling conversation filled with history, innovation, and passion for biking.