Tradigital Tourism Insights: A Podcast by Digital Relativity
Digital Relativity
12 episodes
5 months ago
Send us a text Exploring AI, Data Strategies, and Creative Campaigns in Travel Marketing Fresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results....
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Send us a text Exploring AI, Data Strategies, and Creative Campaigns in Travel Marketing Fresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results....
Adapting SEO Strategies for Google SGE // Navigating Ad Measurement Challenges // OutHorse Your Email in Iceland // American Travel Sentiment Study WAVE 81
Tradigital Tourism Insights: A Podcast by Digital Relativity
26 minutes
1 year ago
Adapting SEO Strategies for Google SGE // Navigating Ad Measurement Challenges // OutHorse Your Email in Iceland // American Travel Sentiment Study WAVE 81
Send us a textIn this episode of the Tradigital Tourism Insights, a podcast by Digital Relativity, host Pat Strader discusses the implications of Google's Search Generative Experience (SGE) on SEO strategies, predicting a drop in organic search traffic due to SGE's focus on AI-driven search results. He emphasizes the need for marketers to adapt to this shift and prepare for these changes. Pat also highlights the importance of content in SEO and advises marketers to delve deep into creating un...
Tradigital Tourism Insights: A Podcast by Digital Relativity
Send us a text Exploring AI, Data Strategies, and Creative Campaigns in Travel Marketing Fresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results....
