In this episode of Trade Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to becoming official resellers (and to be honest, huge fans). We break down how the tool has evolved over the last few years, what’s changed in buyer behavior, and why interactive quoting tools like Roofle are becoming essential for contractors in today’s digital-first marketplace. Episode Highlights: Then vs. Now: How Roofle went from slowing down w...
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In this episode of Trade Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to becoming official resellers (and to be honest, huge fans). We break down how the tool has evolved over the last few years, what’s changed in buyer behavior, and why interactive quoting tools like Roofle are becoming essential for contractors in today’s digital-first marketplace. Episode Highlights: Then vs. Now: How Roofle went from slowing down w...
Content is Critical: Low Investment & High ROI | Ep 58 | Trades Secrets: Contractor Marketing
Trades Secrets: Contractor Marketing
28 minutes
5 months ago
Content is Critical: Low Investment & High ROI | Ep 58 | Trades Secrets: Contractor Marketing
In this episode of Trade Secrets, we take a deep dive into the real engine behind high-performing SEO: content—not the generic, AI-scraped fluff, but the kind that moves the needle, drives leads, and builds long-term authority. We peel back the curtain on how truly impactful content is created, sharing insights from years of working with contractors and real-world success stories that prove the ROI. You’ll learn what separates a $200 blog from one that generates thousands in revenue, why some...
Trades Secrets: Contractor Marketing
In this episode of Trade Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to becoming official resellers (and to be honest, huge fans). We break down how the tool has evolved over the last few years, what’s changed in buyer behavior, and why interactive quoting tools like Roofle are becoming essential for contractors in today’s digital-first marketplace. Episode Highlights: Then vs. Now: How Roofle went from slowing down w...
