Podcast 3: Why Improper Trademark Selection Can Kill a Brand

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Trademark Titan Blog Podcasts: Trademarks, Trademark Law, Copyrights, Copyright Law, Patents, Branding Laws

Roger Bora - Former U.S. TM Office Attorney and Global Trademark, Copyright and Brand Attorney

11 episodes

9 months ago

Roger Bora, a former U.S. Patent and Trademark Office Attorney and International Intellectual Property, Trademark, Copyright and Brand Attorney, and creator of the Trademark Titan™ Blog, discusses intellectual property laws and issues, including trademarks, trade dress, copyrights, patents and branding. Music featured in podcast: “The Returning” by Jeremy Wray (www.jelsonic.com). The music is licensed under creative commons attribution license available on the Free Music Archive. See full details on my blog at www.TrademarkTitan.com.

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Podcast 3: Why Improper Trademark Selection Can Kill a Brand – How to Select Valuable Trademarks

Trademark Titan Blog Podcasts: Trademarks, Trademark Law, Copyrights, Copyright Law, Patents, Branding Laws

8 minutes 25 seconds

6 years ago

Podcast 3: Why Improper Trademark Selection Can Kill a Brand – How to Select Valuable Trademarks

Why Improper Trademark Selection Can Kill a Brand
How to Select a Trademark Podcast
Podcast Episode Begins as :45s
How to select a trademark podcast
Trademark Selection Considerations:
This episode discusses trademark selection considerations and how not selecting valuable trademarks can severely impact your product and brand success.
Discussion topics include:

* Selecting trademarks that distinguish the source of your goods and/or services from others
* Confusingly similar trademarks
* Customer loyalty, brand loyalty and goodwill: the importance of selecting valuable trademarks

For more information on this and related topics, please see the links immediately below this post and in the ‘recent posts’ section.
Music: Special thanks go out to Jelsonic and Jeremy Wray for the fabulous music contained in my podcasts titled “The Returning.”

* Music: “The Returning” / Copyright Jelsonic (www.jelsonic.com)
* The music is licensed under creative commons attribution license available on the Free Music Archive
* The music contained in this podcast is only a portion of the original; to hear the full version click here

Disclaimer: This podcast is not legal advice. The information contained in this podcast is provided as general information and for educational purposes only, and topics may or may not be updated subsequent to their initial posting. Full Disclaimer details appear at www.TrademarkTitan.com