When to Pivot, Persevere, or Purge with Josh Barker

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Traction First - A Corporate Innovator's Guide to Unlocking Market Traction

Thinktank

4 episodes

1 week ago

Josh Barker, CEO of City Innovations, a Venture Studio, shares insights from his years in the innovation industry.

All content for Traction First - A Corporate Innovator's Guide to Unlocking Market Traction is the property of Thinktank and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Josh Barker, CEO of City Innovations, a Venture Studio, shares insights from his years in the innovation industry.

Entrepreneurship

Business,

Marketing

When to Pivot, Persevere, or Purge with Josh Barker

Traction First - A Corporate Innovator's Guide to Unlocking Market Traction

33 minutes

1 week ago

When to Pivot, Persevere, or Purge with Josh Barker

Pivoting isn’t failure—it’s progress.

In this episode of the City Innovations Podcast, Chris Tromp (COO, City Innovations) talks with Josh Barker (CEO & Founder, City Innovations) about the emotional and strategic realities of changing course, calling it quits, or pivoting. They unpack why failure is a critical part of learning and how focusing on traction first leads to breakthroughs.

They discuss:

Why pivots don’t equal failure
The role of failure as learning
When to pivot, persevere, or purge
The dangers of false summits and the feature myth
Why traction metrics matter more than vanity metrics

⏱️ Chapters:
(00:00) Welcome and Intro: Chris Tromp and Josh Barker
(01:22) Why Founders Struggle with Pivoting
(05:34) Failure as Learning and Progress
(09:18) Celebrating Learnings, Not Just Wins
(14:10) When to Pivot vs. Persevere vs. Purge
(19:27) False Summits, Burnout, and the Feature Myth
(25:40) Small Pivots vs. Big Pivots: What Works
(31:05) Communicating Pivots to Your Team
(37:11) Red Flags: When It’s Really Time to Pivot
(43:20) Startup Stories: Pivoting with Clients
(49:18) Final Thoughts: Traction First and Avoiding Vanity Metrics

Want to learn more?
Check out our site.

https://www.tractionfirstbook.com/