Amanda Cardwell Carones is a global healthcare strategist and founder of OPHTHALPRENEURS, the first international community for business innovation in private ophthalmology. Trained as an epidemiologist, she bridges the clinical and industry worlds to drive adoption of advanced technologies and help practices grow with purpose. Based in Milan, Amanda partners with leading clinics and med-tech companies worldwide to fuel smart, sustainable growth. In this Toyos Talks, Amanda discusses where clinics are falling short in their messaging to patients. They also talk about the ground breaking organization and conference - Ophthalpreneurs. In particular they discuss one of the presentations given by a director of marketing of a Funeral Home. You can't miss this podcast.