Ivan Poljak is Vice President of Global Creative Operations for Tom Ford and Balmain Beauty. Prior to Tom Ford, Ivan worked 15 years with Edition Hotels as VP for Creative and Brand Management helping the company achieve worldwide recognition. Forbes Magazine called Edition Hotels the "World's Hottest Hotel Brand". He has uniquely been on the creative and managerial side of several international projects. Ivan sits down with Dr. Toyos to discuss how to create a distinct image and reputation separating you from the pack. He also discusses leadership qualities to help develop a company culture impacting brand perception.