https://www.tandfonline.com/doi/full/10.1080/14616688.2017.1385094

ABSTRACT

To assess tourist motivations at the battlefield site on Kinmen Island of Taiwan, an empirical investigation was conducted. From a convenience sample, we collected 437 effective responses of respondents including domestic and international tourists with different cultural background in Kinmen. The structure of motivation was first examined via factor analysis. Then ANOVA analysis was applied to address the influence from demographic aspects such as gender, age, and nationality. Our results show that personal, spiritual, experience, physical, and emotional perspectives are five major sources of motivations. More importantly, age and nationality are confirmed to be two major dimensions to segment tourists in the context of battlefield tourism. Tourists with older age have higher motivations toward the battlefield site in comparison with young tourists. In addition, tourists with different cultural background based on different nationalities are significantly motivated by various motivational factors. The example of Kinmen contributes theoretically to a better understanding of the motivational attributes in a battlefield site, and how they represent a basis for increasing tourist perceptions. The motivational mechanisms and factors explored in this case can be incorporated into marketing strategies. Additionally, our results also provide a viable basis for the tourism authorities concerned to reevaluate the essence of its tourism industry in the context of battlefield resources and attractions.

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