Abstract

How effective are podcasts in disseminating academic research and engaging audiences beyond traditional scholarly channels? This study investigates the Tourism Geographies Podcast to assess its value as a research communication tool. The objectives were to explore how podcast participation shaped academics’ approaches to dissemination, the visibility and feedback they received, and the comparative benefits of podcasting over conventional outputs. Data were collected from 29 podcast guests across three seasons through written, audio, and interview responses (29.9% response rate). Thematic analysis revealed three main outcomes: the need for simplification and clarity, greater awareness of diverse audiences, and enhanced reflexivity about the broader relevance of research. While large-scale professional impacts were limited, participants reported increased visibility, recognition, and confidence in public engagement. Podcasts were consistently valued as accessible, conversational, and democratic. These findings suggest that podcasting fosters knowledge translation and offers a participatory, socially responsive complement to traditional dissemination. This algins closely with and contributes to the emerging field of Digital Humanities and Social Science.

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