https://www.tandfonline.com/doi/full/10.1080/14616688.2025.2464101

Abstract

This study analyzed tourism history, management, and impacts in the city of Asheville in Western North Carolina, a prime tourism location for over a century. First marketed for its healthful mountain air in the mid-1800s, its proximity to the famed Blue Ridge Mountains remains one of the city’s major attractions. Over the years, Asheville expanded its tourism opportunities and now sits atop dozens of ‘Top 10’ lists. With over 10 million annual visitors, residents have expressed concerns about the repercussions of tourism, including increased cost of living, decreased quality of life, impaired access to natural and cultural sites, and degraded ecosystems. This research explored tourism management and its impacts in Asheville and on residents through an extensive literature review and interviews. Using a regenerative tourism lens, this study developed recommendations for Asheville’s tourism management. To address the growing overtourism repercussions, it is recommended that Asheville take steps toward more sustainable and regenerative tourism management and development. Proposed solutions are presented, including implementing a sustainability pledge, creating a destination stewardship management body, engaging the community, redistributing occupancy tax revenue, and educating visitors. These proposed solutions may apply not only to the situation in Asheville, North Carolina, but also in similarly sized tourism destinations globally that are striving for resilient, regenerative tourism.

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