According to Harvard Business School, any company that offers a product or service is in the business of solving problems. That’s not just true about companies; it’s true about churches. And we’re facing a massive problem in the church today: We're losing the next generation. Studies project that 35 million youths raised in Christian families will stop following Jesus by 2050, which would be the largest and fastest shift in religious association in American history. Before the Israelites entered the Promised Land, Moses gathered them all together and spoke these words—words that we must also impart to our children—to ensure they would maintain God’s favor: “Hear, O Israel: The LORD our God, the LORD is one. Love the LORD your God with all your heart and with all your soul and with all your strength” (Deuteronomy 6:4-5, NIV). Every day, in every way, our generation must point the next generation to God.