touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
AI is no longer just a search companion; it’s becoming a digital negotiator. In this episode, hosts Chris Boyer and Reed Smith explore how agentic AI and new AI-driven browsers like Atlas and Comet are transforming the healthcare consumer experience.The discussion examines how these emerging tools are rewriting the rules of visibility, consent, and control - shifting healthcare from a web built for people to a web built for machines.
As AI learns to summarize, recommend, and even schedule care, health systems must rethink what it means to be findable, trustworthy, and human in a machine-readable world.Key themes include:
The rise of AI-native browsers and the collapse of traditional web traffic models
Why “find a doctor” tools may soon give way to AI-to-AI scheduling
The privacy and consent challenges of agentic AI scraping data and acting independently
How healthcare organizations can redesign for trust, transparency, and machine comprehension
What it means for brand voice and patient empathy when AI becomes the front door
Mentions from the Show:
Carrie Liken: The Google Checkmate: Has Atlas Sparked the End of the Internet as We Know It?
John Munsell: How AI Browsers Harvest Information Without Your Consent
Accenture: Technology Vision 2024: Human by design
Deloite:. AI in health care: Balancing innovation, trust, and new regs
Reed Smith on LinkedIn
Chris Boyer on LinkedIn
Chris Boyer website
Chris Boyer on BlueSky
Reed Smith on BlueSky
Sources discussed include recent work by Carrie Liken and John Munsell, alongside insights from Accenture, Deloitte, and federal agencies guiding AI ethics and data use.
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touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
