touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
TP454 - The Legal Lens: How Privacy Laws and AI Oversight Are Rewriting Healthcare Marketing
touch point podcast
1 hour 3 minutes
1 month ago
TP454 - The Legal Lens: How Privacy Laws and AI Oversight Are Rewriting Healthcare Marketing
HIPAA is no longer the only rule that matters in healthcare privacy. State laws, FTC enforcement, and even wiretapping lawsuits are reshaping what health systems can and cannot do with data — and AI is adding another layer of complexity. In this episode, hosts Chris Boyer and Reed Smith explore:
Beyond HIPAA: How state privacy laws and enforcement actions are redefining what “compliance” means for digital marketing.
Wiretapping lawsuits: Why session replay, chat tools, and pixels are pulling hospitals into new liability risks.
AI oversight: Where AI introduces opportunity in marketing workflows, and where it creates risk in advertising and personalization.
Compliance as differentiator: How health systems can turn responsible AI and privacy practices into trust-building brand advantages.
In our expert interview segment, Jennifer Everett and Jen Pike from Alston & Bird share their legal perspective on HIPAA’s gaps, state law proliferation, FTC enforcement, and what marketers should expect next in AI regulation.
Why this matters today: Marketing leaders can no longer treat privacy as an afterthought. Success will depend on integrating legal frameworks and AI governance directly into digital strategy.
Learn more about your ad choices. Visit megaphone.fm/adchoices
touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
