touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
Health systems are facing a new reality: “do more with less” is no longer a slogan, it is the baseline. With shrinking margins, delayed capital investments, and workforce fatigue, marketing leaders are under pressure to deliver growth and digital progress with fewer resources. In this episode, hosts Chris Boyer and Reed Smith explore:
Constraints as the new baseline: why financial pressure, staffing shortages, and stalled capital projects are redefining digital priorities.
Resilience over perfection: how leaders can avoid paralysis by prioritizing impact over effort and sequencing initiatives more intentionally.
The role of AI and efficiency: why digital and AI are high priorities but must be approached with caution, sequencing, and patient-first framing.
Chris Pace, VP Healthcare Industry at SearchStax, shares lessons from his post “When Strategy Meets Reality”, his pivot from Banner Health to the tech sector, and why patient-centered leadership frameworks matter most when resources are tight.
Mentions from the Show:
2025 US Health Care Executive Outlook — Deloitte
2025 Global Health Care Outlook
Digital Transformation Investment Gaps — McKinsey
Costs of Caring Report — AHA
2025 Workforce Scan — AHA
GenAI in Healthcare Trends — McKinsey
Chris Pace on LinkedIn
Reed Smith on LinkedIn
Chris Boyer on LinkedIn
Chris Boyer website
Chris Boyer on BlueSky
Reed Smith on BlueSky
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touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
