touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
TP449: From Personas to Precision (How Behavioral Modeling is Changing Healthcare Campaigns)
touch point podcast
54 minutes
2 months ago
TP449: From Personas to Precision (How Behavioral Modeling is Changing Healthcare Campaigns)
Behavioral modeling is reshaping how campaigns are built, measured, and optimized, moving us from broad strokes to precise strategies that drive measurable impact. Hosts Chris Boyer and Reed Smith explore how healthcare organizations can adapt to this shift:
Why behavioral modeling changes media planning, creative strategy, and workflow collaboration.
Moving past CTRs to metrics that align with business outcomes like patient lifetime value and conversion quality.
How to personalize without crossing the “creepy” line and losing consumer confidence.
The role of modular content, analytics partnerships, and executive education in making this shift stick.
Tim Duer, VP of Data Analytics & Strategy at Causeway Solutions, shares his team’s work helping health systems apply behavioral modeling to marketing and communications. He provides best practices, lessons learned, and practical guardrails for building campaigns that are both precise and trustworthy.
Mentions from the Show:
Unlocking the next frontier of personalized marketing
Targeted Marketing Best Practices
Tim Duer on LinkedIn
CauseWaySolution.com
Reed Smith on LinkedIn
Chris Boyer on LinkedIn
Chris Boyer website
Chris Boyer on BlueSky
Reed Smith on BlueSky
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touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
