Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
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Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
The Power of Creative Investment | with Alex Mospanyuk, Luminous
Totally Radvertising Podcast
39 minutes
8 months ago
The Power of Creative Investment | with Alex Mospanyuk, Luminous
On this episode of Totally Radvertising, Dallin and Damian are joined by Alex Mospanyuk, the head of marketing at Luminous. Tune in as Alex shares her insights on how working for a company that truly values investing in creative efforts can make all the difference in marketing success. They discuss the challenge of producing engaging content that resonates with audiences, versus creating uninspiring filler material in an oversaturated market. Alex also offers valuable advice for founders looking to discover their brand's voice and connect with their audience. Plus, they explore Alex's creative process at Luminous and how they measure marketing impact through attribution. You don't want to miss this episode!
0:00 Intro 1:00 Advertisement review 11:40 Alex's background in marketing 21:50 Creative decisions 25:57 Advice for founders 31:14 Creative process 33:44 How they measure attribution
"Be super loud about what you're doing and the results you're bringing in so no one can deny the impact you're having on the business. Otherwise, you're going to end up as a task rabbit." 14:45
Totally Radvertising Podcast
Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
