Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
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Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
Smart Bets in Performance Marketing | Zack Litwack, Fourth Quarter
Totally Radvertising Podcast
49 minutes
7 months ago
Smart Bets in Performance Marketing | Zack Litwack, Fourth Quarter
On this episode of the Totally Radvertising Podcast, Damian and Dale are joined by Zack Litwack, founder of Fourth Quarter. Zack shares insights from his unique business model of investing in promising startups while driving their growth through data-driven performance marketing. The conversation explores how Fourth Quarter uses their "high tempo testing" methodology and ICE (impact, confidence, ease) scoring framework to prioritize marketing experiments for maximum ROI. They discuss the balance between creative impact and testing efficiency, the power of memorable jingles, and why YouTube is increasingly outperforming Meta platforms. Whether you're an early-stage founder looking for growth signals or a marketer trying to balance experimentation with big creative swings, this episode delivers actionable insights from the frontlines of startup marketing.
6:07 The power of jingles in marketing 18:58 Fourth Quarter's unique model 21:40 High tempo testing methodology 25:30 The ICE scoring framework 33:10 YouTube vs Meta platform performance 44:45 Exploring new marketing channels
"Marketers today have to be part artist and part scientist."
Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
