Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
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Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
Earn Your Audience’s Attention | How to Use Emotion in Advertising With A. Todd Smith
Totally Radvertising Podcast
40 minutes
9 months ago
Earn Your Audience’s Attention | How to Use Emotion in Advertising With A. Todd Smith
Dallin and Damian are joined by A. Todd Smith from Gabb Wireless on this episode of the Totally Radvertising Podcast. The trio talks about how laughter is one of the greatest tools in advertising for disarming your audience and creating a connection that opens the door for other emotions. Todd shares how getting your team to laugh during every step of the creative process can translate into a more engaging and fun commercial. You have to earn every second of your audience's attention in advertising and they share tips on doing just that by balancing time, storytelling, and emotion. If you want to learn how to make commercials more entertaining and effective, this episode is for you!
0:00 Intro 6:10 Using comedy in advertising 10:40 Shifting gears between emotions 16:00 Working on a Creatably set 26:10 Advertisement review 35:00 Blending emotion with consumer consideration
"If you can make an audience laugh, then they're more open to cry. They're more open to get hit in the feels." 6:35
Totally Radvertising Podcast
Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
