Damian and Dallin are joined by Ryan Bartlett of True Classic. They talk about how Ryan and his team successfully merge humor with men's fashion as a marketing tool, and how they found the perfect blend to boost branding. Post-purchase surveys have been one of the most valuable assets for Ryan to gain insights on his consumers and their purchase trends, and they discuss why these are so helpful for driving marketing efforts. They talk about creating memories that live rent-free in potential customer's minds through creative content. They also explain how data is extremely valuable to those looking to avoid lackluster campaigns and advertising over-saturation. Tune in to learn more about getting dialed into the data!- 0:00 Intro
- 1:14 Using humor in branding
- 10:10 Post-purchase surveys
- 20:25 Creative trends and production budget
- 36:25 Ad critique
- 45:23 Where to focus creative
"To me, the best source of truth is the customer telling you where they found you and why they bought." https://www.trueclassictees.com/
https://www.creatably.com/
