Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
All content for Totally Radvertising Podcast is the property of Creatably and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
Designing Products That Market Themselves | Tracy Smith, STM Goods
Totally Radvertising Podcast
55 minutes
7 months ago
Designing Products That Market Themselves | Tracy Smith, STM Goods
In this episode of Totally Radvertising, Dallin and Damian sit down with Tracy Smith, Chief Brand Officer at STM Goods, to discuss how innovative product development can serve as a marketing strategy. Tracy shares how STM Goods stands out in the crowded accessories market with their "smarter than most" approach, focusing on engineering solutions that solve genuine customer problems. The conversation explores how product innovation becomes marketing, the importance of designing distinctive brand elements into products themselves, and why marketing should always start at the product level. They also analyze a GMC Hummer EV commercial, discussing what makes advertising effective across different platforms and how to balance creative vision with market performance.
2:21 GMC Hummer EV commercial analysis 13:41 Brand differentiation strategies for EV marketing 25:55 "Smarter Than Most" - STM Goods' product philosophy 28:30 Product innovation as marketing strategy 33:18 Designing marketing into your product 42:08 The value of "breadcrumbs" on your product 48:31 Testing ideas with your audience vs. Apple's approach
"The best marketing always starts at product. So if your product doesn't have marketing built into it from the beginning, your marketers are going to have to really do a lot of lift." 31:50
Totally Radvertising Podcast
Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
