Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
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Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
Balancing Humor, Product, and Sales | Nicolas Alayo-Matos, True Classic
Totally Radvertising Podcast
58 minutes
8 months ago
Balancing Humor, Product, and Sales | Nicolas Alayo-Matos, True Classic
Nicolas Alayo-Matos, who is the commercial video director from True Classic, joins Damian and Dallin for this insightful episode of Totally Radvertising. They ask Nicolas about his most rewarding campaigns and how he overcomes the challenge of striking the right balance between entertainment and sales when creating engaging content. They also talk about the risk associated with creative choices and how to keep product messaging and humor in sync. Nicolas shares how True Classic is leveling up its brand in the coming year and tactics he uses to track campaign performance. Tune in to learn more about omnichannel marketing and the tools essential for modern advertising! 00:45 Ad commentary10:01 Every second matters in advertising 12:10 Nic's career 22:28 Balancing the risk in entertaining campaigns 36:07 Organic versus paid content 42:27 How do you track performance?
"There's still a value in traditional media, but you can learn your lessons on social media. You can learn your lessons with DR and see what drives performance, and then put that everywhere and go omnichannel as quickly as possible." 46:33
Totally Radvertising Podcast
Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
