In this episode, I talk about a survey I didn’t plan to analyze—one that popped up the moment I opened Microsoft Word. Microsoft asked for feedback, and well… I had some. I break down the flaws in their opening question, including directional bias, vague wording, and unlabeled scale points. I also reflect on how these design choices impact data quality and what could have been done better. It’s a reminder that even the most common surveys we see in the wild from even the biggest tech giants c...
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In this episode, I talk about a survey I didn’t plan to analyze—one that popped up the moment I opened Microsoft Word. Microsoft asked for feedback, and well… I had some. I break down the flaws in their opening question, including directional bias, vague wording, and unlabeled scale points. I also reflect on how these design choices impact data quality and what could have been done better. It’s a reminder that even the most common surveys we see in the wild from even the biggest tech giants c...
A Conversation About the Trust and Distrust of Surveys
Total Survey Design
21 minutes
1 year ago
A Conversation About the Trust and Distrust of Surveys
In this episode, we introduce a new free talk segment, where we discuss and celebrate Seon Yup's new job as chief survey methodologist at Kansas State University. We then explore why many people distrust surveys and some things we can do to regain their trust. We discuss key issues like sensitive topics, the impact of interviewer identity, and the prevalence of poorly designed surveys that fail to effect change. We also provide tips on recognizing legitimate surveys, emphasizing secure and et...
Total Survey Design
In this episode, I talk about a survey I didn’t plan to analyze—one that popped up the moment I opened Microsoft Word. Microsoft asked for feedback, and well… I had some. I break down the flaws in their opening question, including directional bias, vague wording, and unlabeled scale points. I also reflect on how these design choices impact data quality and what could have been done better. It’s a reminder that even the most common surveys we see in the wild from even the biggest tech giants c...
