“If you can't explain it simply, you don't understand it well enough.” Albert Einstein Innovation has no shortage of frameworks, toolkits, or canvas templates. But too often, those tools complicate instead of clarifying. They add noise instead of structure. They create motion without meaning. Act II is about changing that by introducing a coherent system, not just more frameworks. This episode marks the beginning of Act Two, operationalizing innovation value. We follow Freya's team as they p...
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“If you can't explain it simply, you don't understand it well enough.” Albert Einstein Innovation has no shortage of frameworks, toolkits, or canvas templates. But too often, those tools complicate instead of clarifying. They add noise instead of structure. They create motion without meaning. Act II is about changing that by introducing a coherent system, not just more frameworks. This episode marks the beginning of Act Two, operationalizing innovation value. We follow Freya's team as they p...
11.Tom Goodwin: Digital isn't a thing - it's everything
Total Innovation Podcast
34 minutes
1 year ago
11.Tom Goodwin: Digital isn't a thing - it's everything
Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday. He is based between London, England, and New Y...
Total Innovation Podcast
“If you can't explain it simply, you don't understand it well enough.” Albert Einstein Innovation has no shortage of frameworks, toolkits, or canvas templates. But too often, those tools complicate instead of clarifying. They add noise instead of structure. They create motion without meaning. Act II is about changing that by introducing a coherent system, not just more frameworks. This episode marks the beginning of Act Two, operationalizing innovation value. We follow Freya's team as they p...
